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Cutty Sark Blended Scotch Whisky Prohibition Edition 750ML
Sku: 18904
Edrington has turned back the clock to the 1920s and chosen a black glass bottle for the launch of Cutty Sark Prohibition Edition, the first premium edition blended Scotch from the brand for the ...more
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Country: Scotland
Type: Wsky - Scotch Blends
Reg. $29.99
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Edrington has turned back the clock to the 1920s and chosen a black glass bottle for the launch of Cutty Sark Prohibition Edition, the first premium edition blended Scotch from the brand for the US market. Jason Craig, brand director for Cutty Sark, says: “We spotted an opportunity for expansion through the US on-trade, where whisky chasers were becoming popular again thanks to TV programmes like ‘Mad Men’. We therefore set about designing a premium edition Scotch whisky to fit this niche. We wanted it to be even smoother than Cutty Sark Blend and have a higher than normal alcohol content – 100% proof rather than the 80% proof of our major competitors. We found the answer in Prohibition – an old-school, authentic Scotch, smooth on the tongue but with a big finish through the inclusion of different whiskies like The Macallan and Highland Park. Once the blend was created, the challenge was to find packaging which marked it out as something special.” Prohibition was a time when Cutty Sark established itself in the US and the new blend is a tribute to the notorious Captain William McCoy, who smuggled the brand into the country and whose reputation for fairness and supplying unadulterated liquor gave rise to Cutty Sark being referred to as "the real McCoy".
Technical notes
Edrington has turned back the clock to the 1920s and chosen a black glass bottle for the launch of Cutty Sark Prohibition Edition, the first premium edition blended Scotch from the brand for the US market. Jason Craig, brand director for Cutty Sark, says: We spotted an opportunity for expansion through the US on-trade, where whisky chasers were becoming popular again thanks to TV programs like "Mad Men". We therefore set about designing a premium edition Scotch whisky to fit this niche. We wanted it to be even smoother than Cutty Sark Blend and have a higher than normal alcohol content 100% proof rather than the 80% proof of our major competitors. We found the answer in Prohibition an old-school, authentic Scotch, smooth on the tongue but with a big finish through the inclusion of different whiskies like The Macallan and Highland Park. Once the blend was created, the challenge was to find packaging which marked it out as something special." Prohibition was a time when Cutty Sark established itself in the US and the new blend is a tribute to the notorious Captain William McCoy, who smuggled the brand into the country and whose reputation for fairness and supplying unadulterated liquor gave rise to Cutty Sark being referred to as "the real McCoy".

Producer
An old-fashioned lunch in the parlour of 3 St Jamess Street in London on 23rd March 1923 changed the course of Scotch whisky history for ever. In attendance were Francis Berry and Hugh Rudd, the partners of the worlds most prestigious wine and spirits merchants, Berry Bros. & Rudd, together with Scottish artist James McBey. The conversation turned, inevitably, to whisky; Berrys had been selling its own brands for some time in the UK and a small amount had been exported to the USA to private customers immediately before World War I. Berry Bros. & Rudd, like all good merchants, knew what their customers liked and felt that heavy, dark whiskies would spoil the palate of their wine-loving clientele. The USA was in the grips of Prohibition but there were signs that this would not last forever; the partners saw an opportunity to create a new type of blended Scotch specifically for an international market. It was suggested that this whisky should differentiate itself from those already available by being lighter in style, blended only from the very finest whiskies. The new blend was to be bottled at its naturally pale colour to avoid the danger of caramel colouring masking its more subtle flavours. Coincidentally, this style of blended whisky would suit their personal tastes as wine drinkers. Other blenders continued to market heavier, darker blends giving the new Berry Bros. & Rudd blend a real point of difference in an already competitive market. All that was missing was a name; the worlds fastest ship a tea clipper named Cutty Sark had just returned from many years trading and was much in the news at the time. James McBey, a keen sailor, suggested that this would be an admirable name for the new whisky. He then proceeded to draw a preliminary design on a napkin and used the correct term ‘Scots rather than the more common ‘Scotch whisky.