Fireball Cinnamon Whisky was the original flavored whisky on the
market. It is smooth whisky with a fiery kick of red hot cinnamon.
Fireball is often consumed as a straight shot. But, there’s more than
one way to enjoy Fireball. Try it on the rocks or in your favorite whisky
Fireball was first introduced in Canada in the mid ‘80s when a
Canadian distiller developed the product. Fireball took an important
turn when the Sazerac Company purchased the trademark rights in
the United States and subsequently the world-wide rights. Fireball
was launched in the U.S. in 2001. The label was redesigned to the
existing graphics in 2006 and Fireball is becoming one of the hottest
brands in North America.