Upping the ante on perfection, this sensuous elixir blends timeless savoir-faire with state-of-the-art sophistication. Russian Standard Platinum takes Mendeleev’s recipe for the Tsars one step further, combining the purest ingredients with a state-of-the art silver filtration system to produce an ultra-crisp, ultra-smooth spirit. Uniting a passion for perfection with a daring energy and confidence, Platinum has become the favorite vodka among Russia’s booming generation of successful urban professionals, who work and play hard enough to put even 1980s New Yorkers to shame. A vodka of unparalleled energy and clarity, Platinum is sure to meet the demands of the most dynamic, yet discerning drinkers, wherever they might be in the world—as a symbol of achievements past, present and future.
|While it seems only natural for Russia to enjoy a renaissance in premium vodka production (vodka is Russia’s national drink), it took an enterprising visionary to recognize Russia’s potential as the 21st century motherland of premium vodka. Roustam Tariko’s first insight was to solve a perplexing paradox: though the recognized birthplace of vodka and the largest vodka market in the world, after the fall of the communism, Russia had no premium domestic vodka brand of its own. Assuring Russia’s place as the birthplace of vodka, Roustam Tariko launched the world’s first premium Russian vodka made according to the exacting standards of chemist Dimitri Mendeleev’s 1894 formula for authentic vodka.The rest, as they say, is history. Russian Standard Original quickly became the number one selling premium vodka in the country, paving the way for the launch of super-premium Platinum and ultra-premium Imperia. Over the last 10 years, Russia has undergone a true renaissance and Russian Standard has played a pivotal role, providing Russians from all walks of life the opportunity to realize their dreams. A premier entrepreneurial company with leading businesses in spirits production and distribution, banking and insurance, Russian Standard offers more than products or services, it provides Russians with a sense of pride and personal freedom.Russian Standard Vodka’s unwavering quest for absolute authenticity has transformed the field of premium spirit production. Its $60 million state-of-the-art distillery in St. Petersburg is the most technologically advanced spirit production factory in the world, designed to meet increasing demand for the the brand around the world. Named the number one premium vodka in Russia and ranked one of the fasted growing brands in the world, Russian Standard is well on its way to achieving its long-term vision as the international leader in premium and luxury spirits.