What does true taste of vodka taste like?
Absolut Vodka is made exclusively from natural ingredients, and unlike other vodkas, it doesn’t contain any added sugar. In fact Absolut is as pure as vodka can be. Still, that purity has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.
Why change what’s perfect?
In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brannvin (Absolute Pure Vodka). Instead of the usual three or four times, the vodka was distilled an infinite number of times. 100 years later, it was reintroduced as Absolut. Just as then, Absolut is produced in Ĺhus, L.O. Smith’s birth town. Also the place where the wheat used for making the vodka is grown. And since the way Absolut is made won’t change, neither will the true taste of vodka.
Keeping natural ingredients natural
The main ingredients in Absolut Vodka are water and winter wheat. The water comes from a deep well in Ĺhus where it’s protected from impurities. Winter wheat differs from other crops: it’s sown in fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized.