Originally launched in the Dominican Republic on February of 2005, Presidente Light, a top-quality, smooth, rich-tasting consumer acceptance by gaining more than 30% SOM in the months that followeed.
Today, Presidente Light, a smooth beer full of character and part of the Presidente beer family, is being introduced to compete with other imported light beers in one of the segments with highest growth in the United States and Caribbean. Presidente Light will be available to consumers in three distinctive formats: 6-pack, 12-pack and loose.
This new line extension and its additional SKU's will incraease Presidente family's overall presence in the United States and the Caribbean market.